The store was very neatly organized and Mos Def filled the air. Overall it was about par for the course for every other high end clothing boutique you've been to. Except in the glass display cases, rather than watches, cufflinks and cologne, there were knives, flashlights and velcro patches. Now, I can see a lot of people laughing at hoodies that start at over $200. To that I'd say that there are many fine companies that make products similar to TAD, but what makes these guys unique is that they seem to be crossing the bridge between tactical outerwear and fashion. Am I going to wear Crye's Gen 3 Combat Pants with kneepads downtown even if they are a plain colour like tan? Probably not. However I would wear TAD's Force 10 RS Cargos with kneepad inserts as they don't hit you over the head as being "army pants". If I walk around downtown in a PCU level 3 fleece, I'll be warm but let's face it, I'm going to look like an idiot. If I decided to wear TAD's Ranger Hoodie, I'll be warm, and I wouldn't stand out in a crowd as a guy doing a pedobear cosplay.
There was another employee talking with patron about shooting HK 416s and M1As. I smiled because this was pretty much what I figured a lot of conversations must sound like at the store. Then a woman walked in, started looking at the FAST Packs and asked if it would be a good backpack for her son for school. I smiled again and figured this had to be what the majority of conversations must sound like. When I told my brother, who lives in San Francisco, that I wanted to visit TAD he remarked, "Oh ya! That store that sells clothing that only comes in green, black and tan… I've never been in there. I don't really get it." It hit me as the mom asked questions about using a pack that was designed for the riggers of short trips into the wilderness for her son's school bag, that this must be the reason why they do most of their business online.
If you're in the area, do stop by to take a look at TAD. It's a geardo's paradise.